Director of Sales

Location: Reading
Salary: £45,000 - £50,000, 33 days holiday, 20% bonus
Job Reference: HSUKDOSR
Contact Name: Richard Morris
Contact Email:
Contact Number: 01482217252

Job Description:

£45,000 – £50,000 per annum, 20% bonus potential, 33 days holiday, discounted stays across the brand, 1 day working from home.

Our client is a reputable branded hotel which enjoys a healthy business mix and is prominent in both the leisure and corporate markets. Over 200 stylish bedrooms along with flexible meeting space for upto 350. Great location with car parking. Very attractive property!


·Be fully accountable and responsible for delivering the key commercial lines of the budget.

·Lead, inspire and develop the pro-active sales culture at the hotel.

·Have a proactive approach to generating new business for the hotel and to build strong and lasting relationships with existing, lapsed and new clients, in order to grow market share.

·Work with the on-property team to maximise all opportunities, you will be working closely with the reactive team to execute a strategy to drive revenue through a robust pipeline.

·Generate new meetings, events & team building enquiries both with corporates and venue finding agencies.


·Actively seek/identify, secure and contract new and repeat business for all areas of the business, across all market segments, with a particular emphasis on meetings, incentives, conferences & exhibitions.

·Have ownership and responsibility for driving and delivering the agreed strategies in line with the Commercial Plan.

·To represent the hotel at various trade shows and other industry events.

·Research potential new accounts, conduct get-to-know calls, plan appointments and carry out weekly face to face sales calls

·Identify and secure appropriate group, tour operator and wholesale business to help drive revenue, particularly over shoulder periods.

·Support the hotel General Manager to ensure effective data capture and database management processes and systems are in place for the hotel.

·Identify and target local leisure attractions to develop mutually beneficial affiliations and partnerships.

·Maintain extensive market and product knowledge and work with the hotel on adapting products and services to match client requirements and business trends.


·Experience and a successful track record of sales management in a hotel or hospitality venue.

·Minimum of 3 years hotel sales management experience.

·Experience of working within a hotel sales team environment and being able to demonstrate effective coaching skills.

·Strong commercial outlook – sales and revenue driven.

·Excellent sales, customer care, account management and negotiation skills.

·Strong presentation and influencing skills.

·Highly motivated and enthusiastic

·Driven and determined to achieve results.

·Demonstrate strong interpersonal skills and be able to communicate and engage effectively at all levels.

·Knowledge of PMS and CRM systems preferred, although training will be given.

·Report writing skills and able to use word; excel spreadsheets and PowerPoint for presentations.

·Always open to new ideas and implementing the most effective ones in your hotels.