Sales Manager – Hotel

Location: Birmingham
Salary: Upto £37,000 plus bonus
Job Reference: HSUKCSMB
Contact Name: Richard Morris
Contact Email:
Contact Number: 01482217252

Job Description:

Hotel Sales Manager, focus on corporate & MICE. Outstanding hotel, top rated in the area. 150 + bedrooms, amazing M&E space. Great culture within the property. Some hybrid working available. Upto £37,000 plus bonus.

Job Summary

To proactively drive sales and new business by effectively selling all aspects of the hotel; in particular accommodation and C&E to ensure maximum profitability in line with the business objectives whilst managing local corporate accounts and nurturing client relationships. Collaborate closely with the senior commercial team, external stakeholders, and department heads to foster seamless communication and synergy.

Sales Activities

  • Create strong awareness of the hotel, venue and brand within the local marketplace
  • To have a sound understanding of competitor rates and local market intelligence
  • To proactively carry out sales researching and cold calling to the local marketplace to identify new leads
  • To successfully account manage and conduct quarterly and annual reviews with local corporate accounts
  • To work closely and nurture local booking agencies that place corporate, group and conference business
  • To work closely with the commercial office team to understanding business performance and booking patterns
  • Support and present at quarterly commercial meetings with accountability for the corporate segment
  • Support with administration and data reporting for the Director of Sales using the hotel’s CRM and PMS system
  • Actively seek, identify, secure and contract new and repeat business for all market segments; in particular corporate, group and conference markets
  • To develop beneficial affiliations and partnerships within the local area
  • Log activities and contacts into internal hotel systems
  • Work with the key hotel team members to strengthen current relationships within the local community
  • Establish long standing relationships with key clients offering a high level of customer service
  • To support and attend networking events and exhibitions inhouse, locally and nationally
  • To make appointment and site visits for the Director of Sales where appropriate
  • To update the commercial wish, want, walk strategy document regularly and ownership of corporate RFP season
  • To liaise with all operational departments to ensure smooth running of events and key bookings
  • Contribute to sales conversion days and foster a lively, sales-driven environment
  • Engage with the Director of Commercial to complete a sales month end reports
  • To carry out proactive sales activities including sales calls to the local and national market, corporate clients entertaining, meet and greets, guest drinks, VIP welcomes, and FAM trip entertaining