Director of Sales vacancy, highly reputable resort style hotel. £70,000 per annum plus benefits. A high profile hotel with strong business mix across all segments which is very much a leader in its market. An exciting opportunity to join a business with planned growth over the next 3 years.

Role Overview:

Our client is one of the UK’s leading luxury resorts, is seeking a dynamic Director of Sales to drive business growth and strengthen our market position. We’re looking for an ambitious, results-driven sales leader who thrives on challenge, loves innovation, and knows how to turn vision into success.

You will lead the resort sales strategy across leisure, corporate, MICE, and partnerships, building strong relationships while maximising revenue opportunities. With proven experience in luxury hospitality or high-end venues, you’ll combine commercial acumen with inspirational leadership to deliver results. With a proven track record in both proactive and reactive sales, alongside an extensive network of contacts, exceptional relationship-building skills, and a results-driven approach, you will play a pivotal role in driving revenue growth and expanding market share across all key resort revenue streams. As Director of Sales, you will lead and be accountable for the seamless performance of the Event Experience Team, Destination Experience Team, Proactive Sales, and Resort Membership, delivering prompt, efficient, and anticipatory service at every stage. The role will be working alongside Head of Revenue and Head of Marketing in the Commercial team.

Your remit covers meetings and events, weddings, groups, transient business across all areas – with a clear focus on exceeding revenue targets through innovative sales strategies, upselling, and cross-selling. You will also ensure that all service level agreements, key performance indicators, and guest expectations are consistently achieved and surpassed throughout the entire guest pre-arrival journey. This is a rare opportunity to join an award-winning independent hotel with a reputation for excellence, innovation, and exceptional guest experience.

Candidate profile:

We’re seeking a results-driven Director of Sales to lead the performance of our revenue-generating streams – with accountability for advance booking revenue, pipeline conversion and membership performance totaling over £20 million annually.

This is a pivotal leadership role at the heart of our resort operations, ideal for someone who thrives in a fast-paced, largely reactive environment and who enjoys working hands-on within an experienced and specialist team.

• Proven track record of successful proactive and reactive sales, with a strong focus on Corporate, MICE, weddings, leisure and golf segments
• Exceptional negotiation, communication and presentation skills
• Established network of contacts within the UK’s hospitality industry, ideally in the resort-based sector
• Thrive in a culture that prioritises human connection through inclusive practices and meaningful engagement of our team and guests
• Self-motivated, proactive and able to work independently without direct reports
• Ability to travel as required to meet clients and attend industry events
• Strong analytical skills and a data-driven approach to decision making
• Previous experience in a standalone senior sales role is advantageous