Director of Sales – Yorkshire

Location: Yorkshire
Salary: £65,000 - £70,000 plus bonus
Job Reference: HSUKDOS
Contact Name: Richard Morris
Contact Email: richard.morris@hospitality-staffing.co.uk
Contact Number: 01482217252

Job Description:

We’re seeking an exceptional, results-driven Director of Sales to shape and lead our Sales and Meetings & Events strategy — driving revenue growth, market share, and brand presence across our key segments:

  • Leisure Consortia & Leisure Groups
  • Meetings & Events
  • Corporate Groups & Corporate Transient

This is a senior commercial leadership opportunity for a dynamic sales professional with a powerful network, strong industry reputation, and a proven ability to deliver results at the highest level.

As Director of Sales, you’ll set the strategic vision for our Sales and M&E teams — inspiring and empowering them to achieve excellence through collaboration, innovation, and a shared commitment to success.

Key Responsibilities:

  • Provide strategic leadership across Sales and M&E, aligning goals to maximise performance and revenue.
  • Leverage an extensive network across Luxury Leisure Consortia, Incentive, M&E, and Corporate segments domestically and internationally.
  • Lead on-property sales teams, driving new business opportunities and growing market share with existing clients.
  • Develop and execute competitive strategies to win business from competitors.
  • Ensure seamless integration of Proactive Sales and M&E activities, fostering collaboration across teams.
  • Partner with Preferred Global and Regional teams to capture new business opportunities from key accounts.
  • Act as an ambassador, cross-selling the portfolio.
  • Represent the company and the hotel at domestic and international tradeshows, sales missions, and events.
  • Deliver a proactive sales pipeline across all segments, tracked via Salesforce.
  • Provide oversight to ensure teams meet pipeline objectives and fully adopt Salesforce for transparent, data-driven performance.
  • Monitor industry trends and competitor activity.
  • Collaborate with other senior leadership colleagues to drive commercial initiatives.
  • Ensure rigorous ROI tracking and accurate reporting for all sales and event-related investments.
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