Sales Manager

Location: Sheffield
Salary: £38,000 - £40,000 plus 10% bonus
Job Reference: HSUKSMSH
Contact Name: Richard Morris
Contact Email: richard.morris@hospitality-staffing.co.uk
Contact Number: 01482217252

Job Description:

Sales Manager vacancy, branded hotel with over 100 bedrooms, M&E space for 150, Restaurant & Bar. £38,000 – £40,000 plus 1 day remote working, onsite car parking & 10% annual bonus potential. Focus on corporate transient & groups business.

Responsible for driving revenue growth through proactive sales activities, developing key accounts, and increasing market share across corporate, leisure, MICE, and group segments. The role focuses on building strong client relationships while representing the hotel.

Sales & Revenue Generation

  • Proactively identify, target, and secure new business for the hotel across agreed market segments
  • Manage and grow existing client accounts to maximise room nights, meetings, and event revenue
  • Achieve and exceed individual and hotel sales targets and KPIs
  • Prepare and negotiate contracts, rates, and proposals in line with brand and revenue strategies

Account Management & Relationship Building

  • Build strong relationships with corporate clients, agencies, and local businesses
  • Conduct regular client meetings, site inspections, and hotel show-rounds
  • Represent the hotel at networking events, trade shows, and sales missions

Market & Strategy

  • Analyse local market trends, competitor activity, and client needs
  • Contribute to the hotel’s annual sales and marketing plan
  • Work closely with Revenue, Reservations, and Operations teams to optimise performance

Administration & Reporting

  • Maintain accurate records in CRM and sales systems
  • Produce regular sales reports, forecasts, and activity updates
  • Ensure all sales activity complies with brand standards and company policies

Qualifications

Skills & Experience Required

Essential

  • Previous experience in hotel sales, hospitality sales, or a similar B2B sales role
  • Proven ability to meet or exceed sales targets
  • Strong communication, negotiation, and presentation skills
  • Excellent organisation and time-management abilities
  • Confident user of CRM systems and Microsoft Office

Desirable

  • Experience within an international hotel brand
  • Knowledge of the Sheffield or regional hospitality market
  • Experience selling meetings, events, or corporate accommodation
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