Group Sales Manager X2 hotels. Birmingham & Reading. £50000 per annum. Focus across all segments. 

Role Purpose:

The Group Sales Manager will be responsible for driving revenue growth across two hotel properties located in the West Midlands and Reading. The role focuses on increasing corporate, Meetings, Incentives, Conferences and Events, and group accommodation through proactive business development, account management, and strategic relationship building. Initially the focus will be on Reading to help re-establish the property as the hotel undergoes a refurbishment programme, which will hopefully help attract new business and establish it in new markets.

The successful candidate will develop and implement sales plans to maximise occupancy, meeting and event revenues, and overall profitability across both hotels while ensuring a consistent and exceptional customer experience.

Key Responsibilities Sales & Business Development:

• Develop and execute a sales strategy for both hotels in line with budget and revenue objectives.
• Identify, target and secure new corporate, conference, events and group business opportunities.
• Proactively generate leads through networking, prospecting, cold calling, client meetings and industry events.
• Conduct regular sales appointments, presentations and hotel show rounds.
• Build and maintain a strong sales pipeline using CRM systems.
• Negotiate contracts, rates and commercial agreements within company guidelines.
• Represent both hotels at trade shows, exhibitions and local business networking events.